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Why WSRF 1580   |  Station's Profile   |  Coverage Map
Our Listener's Profile  |  Our Listener's Demographics

The communication industry has grown at an exponential level since the last decade in the Haitian-American community. Most of this growth is due to the increasing number of Haitians moving to South Florida. Now that this market is mature, Planet is well positioned to capture it.

We are the number one source of information, news and entertainment for the Haitian-American community of South Florida.

Our strong signal allows us to get into more home and reach farther than any other Creole speaking station in the market. 

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Planet through the diversity of its programming targets Haitian-American of all   ages and background.

Programs include:
Ed Lozama live
Hosted by Ed Lozama, our morning drive-time show keeps listeners young and old on their toes.

News
Headed by veteran journalist Phares Duverne, our news team provides the most comprehensive coverage of local, national, international and Haiti news than any other station in the market.

Our network of correspondents throughout Haiti gives us the edge in news coverage from the homeland.

At Planet , we are committed to covering special events.

General Profile

Station Format: News / Talk / Entertainment
Station ID: 00 AM Planet
Signal Coverage: Miami-Dade, Broward, Palm Beach,
and Monroe Counties
Power: 10,000 watts (Daytime) 1,000 watts (Nighttime)
Languages: Creole, French and English
Hours per Day: 24 Hours
Slogan: Hear the Difference

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Our listeners are educated and hard working. They are blue and white collars workers found in all walks of life in South Florida. They include employers and employees, business owners, students, entrepreneurs.

Most of our listeners are as comfortable speaking English as they do Haitian Creole. Our listeners desire a medium that is capable of conveying the same quality of programming offered via the mainstream media but in their mother's language. Planet does just that.

Our listeners spend more time listening to us than the average radio listener.   >>TOP

Gender
Male 43.8%
Female 56.2%

Age
18-24 23.7%
25-34 25.9%
35-44 26.4%
45-54 24%

Education
Less than 12th Grade 10.6%
High School Graduate 36.7%
Some College 38.3%
College Graduate and Beyond 14.4%

Employment Status
Employed Full Time 59.8%
Employed Part Time 12.2%
Unemployed 0%
Homemaker 0%
Student 14.8%
Retired 0%
Disabled 1.6%
Temporarily Laid-off 0%
Unemployed and Looking 11.5%
Other 0%

Home Ownership
Own 44.9%
Rent 48.5%
Other 6.65%

Household Income
Up to $25k 25.2%
$25k-$35k 13.1%
$35k-$50k 31%
$50k-$75k 13.8%
$75k and more 16.8%

Occupation
Administrative Support 21%
Manager & Executive Admin. 39.3%
Handlers, Laborers 3%
Precision Product Craft & Repair 5.8%
Professional Specialty 7.9%
Sales 9.6%
Food Service 9.7%  >>TOP